E-Commerce Website Success

To make your e-commerce website a success, is like running any other business:

1. Conduct your business with ethical intentions. Nothing beats building a base of customers who come back time and again, and who provide referrals. Establish a stellar reputation. Don't be tempted to exaggerate your services, in order to make a sale. While that may get you a few sales, it will be detrimental to your reputation.
   a.) Be sure you describe your products or services accurately.
   b.) Promised shipping dates should be met without fail.
2. Have an intuitive page (painless navigation) and design the transactions so that they need the least number of clicks.
3. Payments should be accepted online with a credit/debit card, or Paypal. Provide a function to compute shipping to allow the completion of a transaction in just one visit.
4. Ensure total security for the online payment functions.
5. Give enough information on the products. Avoid, if possible, a typical user needing to "click for additional details" by providing sufficient information on the product landing page.
6. Ensure top quality for your product images - grainy, distorted images can make people wonder in the back of their mind if your products/ services are any good. If download times of high quality images are prohibitive, provide thumbnails or split the products into smaller pages.
7. Make your site easy to understand by search-engines. Hire an expert if help is needed to accomplish this.
8. Do not share users' email addresses if you promised that you would not. If you promise users not to put them on a mailing list, then do not start emailing them! (See rule no. 1)
9. Maintain an opt-in opt-out email list and do be sure to unsubscribe a customer promptly if the user sends a request for removal. Making yourself known as a spammer is harmful to your business.

About the Author:

Stephen Grisham, Sr. is a copy writer for InfoServe Media, LLC. InfoServe Media is a Houston web design and web hosting company. Or if you just need a few changes to an existing site, InfoServe Media also offers website maintenance. Fast and Affordable.